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Jewelers and diamond merchants, you have a big role to play in this drama. You are the middleman between the suppliers and the consumers. Jewelers have more chances of actually stopping the flow of conflict diamonds in the early stages. What can you do to help out? Review your diamond purchasing policy. Do you just take your suppliers word that the diamonds are clean? The Kimberly Process has been set in place to safeguard against conflict diamonds. The Clean Diamonds Act in the US further emphasizes the need for certification.

Make your policies clear cut and set them down in writing.
There is a steady supply of diamonds from legitimate mining operations. Surely the diamond business will not suffer a loss if the blood diamonds stop coming. Another point is that more and more consumers are becoming aware of blood diamonds. They are learning to ask questions like “Where do your diamonds come from? It is your duty as a jeweler to be able to provide honest answers. What will you do when people just stop patronizing diamonds which are not clearly certified to be clean? Take part in the global effort to stop the trade of conflict diamonds now and everyone will be better off for it.



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7/5/2008  12:29:52